What is the future of luxury for you?

 

"At the beginning of the 21st century marked by the multiplication of economic, ecological, demographic and technological risks and depressive illnesses due to the development of a world based on competition, luxury is the awareness of wanting to "be" more. what to have.
Luxury brands have understood this well by communicating through the image of the pioneers of aeronautics or the underwater world so that consumers identify with Bertrand Piccard, the founder of the solar plane, or Sylvia Earle , the greatest aquanaut of all time, who today are veritable "guardian angels of the planet".
Living healthily and in harmony with nature will become a luxury accessible to the privileged few if things do not change. Eating organic and healthy tasty products is expensive. Traveling to still virgin paradises, not yet overcrowded with tourists, is almost impossible today. Bathing in pure water, breathing pure air becomes difficult. And the more it goes, the more everything that is necessary to live happily, simply, healthily will be a luxury that only the very rich of the Planet will be able to afford!